I had my first repeat customer tonight. So I’m celebrating with a blog post explaining my motivation behind Earthchurn!
Ultimately, I aim to displace as much sugar consumption as possible. Ice cream is a major contributor to the public’s sugar intake. I know that as a health-conscious consumer, the one thing that I haven’t found a suitable substitute for has been ice cream.
Nutritionally, we know that one thing all experts agree on is that sugar is a massive contributor to all chronic diseases, mental illnesses, and dermatological issues. I know I gave myself GERD through an increased sugar consumption. Natural, zero-calorie sweeteners such as stevia, monk fruit, and erythritol have no negative consequences and can even increase health status due to insulin regulation and their phytonutrient content. CLAs and Omega-3 fatty acids in the grass-fed milk and free-range eggs also contribute to a more nutritious dessert.
Sustainability wise, Earthchurn uses only grass-fed dairy because of the amount of carbon sequestration and higher standards of animal welfare. Industrial sugar agriculture is also causing massive damage in terms of soil erosion, wildlife habitat destruction, and chemical pollutants. Theoretically, this could be a zero carbon emissions product. As is usually the case though, storage would be very difficult to accomplish through exclusively renewable energy… Some day.
A massive reason for my war against sugar is the industry’s low level of ethics. Incredibly, the American public just became aware of the fact that industry officials paid off scientists 50 years ago to publish papers favorable to sugar consumption. These “scientific findings” unfortunately are still causing damage because they were used to establish the U.S. (and incidentally, global) nutritional guidelines. As someone that makes his best attempt in making a positive impact in the world through purchasing decisions, I’d rather not support this immoral, bullying industry.
A strong, supportive, and connected community is something that is important to me. I support the community of Austin by Mill-King milk and Vital Farms eggs. Thus far, all ingredients have been purchased through Wheatsville Co-op, which is a small grocery store that also prioritizes the health of the community.
Many people have asked for vegan options… No. The market has vegan products available. So Delicious‘s coconut milk based, stevia-sweetened varieties are my favorite. That’ll do until the vegan fad subsides or they disintegrate due to nutrient deficiencies. They’ve done enough damage to society by convincing restaurant industry to swap out traditional, healthy fats for toxic plant-based industrial oils.
I’m very thankful for the support in this endeavor. I hope to continue providing a more sustainable, healthier ice cream to the world. Earthchurn helps to give me more purpose in life and makes me feel as if I’m doing something beneficial for the community. As of now, Earthchurn is still not a registered LLC. I’m too busy eating my concoctions to go to the library and print off the required forms… Someone can steal it I guess. That would be acceptable. As long as they got it into store shelves and allowed people to choose a grass-fed, naturally-sweetened, no sugar added ice cream, I’ll be satisfied. I’m not in this for money. I’m in it to bring down Big Sugar. I’m in it to improve peoples’ lives. Join me in the sugar exorcism. You deserve it.
Thanks to Uncle Chuck for guidance on the name. Thanks to Allison for the incredible photos. Even if I never talk to you again, thanks to Thaysmarie for the graphic design and website work. Thanks to Dia’s Market for promotional assistance.
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Our new website is up, but still being improved.
What flavors do people want?
Is anyone interested in helping to increase Earthchurn’s positive impacts and reach more people? I would love help with admin, graphic design, website work… and everything else.